Justin Stokes Justin Stokes

Finding ground among us

Our future will be determined by the Collectives that we enable today – with presence, intelligence and action. Collectives that are cross-disciplinary. Collectives that are rigorous. Collectives that are conscious.

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Sanath Jaishankar Sanath Jaishankar

Lean into the Heritage

It’s time for luxury brands to define their purpose, deliver impact, and drive value

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Justin Stokes Justin Stokes

Beware the Rainbow Goblins

Listen to the Roots. With #COP28 coming up, the majestic myth and vivid images of The Rainbow Goblins by Ul de Rico serve as an inspiration, and a warning. 

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Justin Stokes Justin Stokes

Guardians of Intention

Launching a purpose-driven brand? Building a social enterprise? Scaling a social justice campaign into a movement? Consider appointing Guardians of Intention.

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Justin Stokes Justin Stokes

Delivering on the promise of a purpose-driven brand

Younger consumers relentlessly pursue authenticity and agency; they are more informed, more engaged, and increasingly skeptical of cause marketing. This Stanford Social Innovation Review article by Justin Stokes and Dominik Prinz highlights strategies for effectively engaging the new consumer—and four brands that are doing it right.

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