Social media is transforming Cambodia. It's significantly changing how people learn, engage and organize, especially for social good. In the past five years, the rapid growth of users has dramatically expanded the number of citizens who are able to follow and engage on the issues that they care most about. Excitement is high, but there are early signs that Cambodians are becoming saturated with online content; richer forms of expression for social good are getting watered down or drowned out completely. Trends show low rates of converting awareness to action through social media.
How can you grab the attention of the people you need to understand and act?
Tao Ventures and The Asia Foundation invite you to participate in a two-day social media for social good hack exchange. The exchange will be a hands-on training experience to learn how to deploy the latest tactics in social media engagement.
What to Expect
Day 1: Interactive showcase of the latest social media tools and techniques
Social media managers and influencers will explore the latest tools and discuss emerging techniques to structure, execute and measure social media engagement. Drawing from the latest successes, the training will offer insights and skills in new social media strategies that have achieved social change objectives, offering a range of ‘softer’ approaches, providing insight into the step-by-step approaches taken behind specific tactics.
Day 2: Hack Exchange
Participants will work together in small groups to use the new skills to build social media engagement strategies around selected issues relevant to Cambodia today: environmental protection, health, education, civic engagement. Key social media influencers will be invited in to provide their perspective and stories on stickiness and “virality”.
The event will be held on September 20 - 21, 2016 from 9am to 4pm.
How to Participate
If you are interested in joining this experiment, please get in touch. Send a short email to: firstname.lastname@example.org telling us your organization and your role as a social media manager in Cambodia. Please note space will be limited and open only to social media practitioners, bloggers and campaign specialists. Participation fees waived for local organizations.
Megan Anhalt, Social Media for Social Impact Specialist
Megan brings over a decade of experience working in digital media and communications and leading social impact campaigns. Megan recently served as Strategy Director at Purpose, a global leader in building participatory campaigns around social issues. She led development of the overall strategy and vision, brand, and audience engagement across a wide range of issues including: supporting the rights of low wage workers, combating health crises, building a better food system. With a background in entertainment media, Megan began her career at Disney’s ABC Family overseeing pro-social and engagement initiatives for their core audience of millennials. Megan then helmed communication and marketing strategies for DoSomething.org, the largest social action organization in the US for young people under 25. There she oversaw the production of the VH1 Do Something Awards and helped drive the success of varied cause initiatives. Megan also spent a year at Social @Ogilvy and Foxtel, creating digital strategies and consumer engagement for global brands like Ford and IBM. Megan graduated from the University of Southern California with a Bachelor of Arts in Communications and Theatre.
Justin Stokes, Managing Director, Tao Ventures Cambodia
Justin is a strategy advisor and coach to corporate executives, non-profit leaders and social entrepreneurs on how to harness the organizing potential of technology to create prosperity and social value. His experience spans movement-building, social development, corporate strategy, economic growth, and behavior change.
Over the past 20 years, Justin has advised executive leaders and their teams across multi-national companies, international organizations and governments, including: CARE, Oxfam, ActionAid, Unilever, Nike, Audi, World Bank, USAID, DFID, and directly with numerous Ministers and Heads of State in Asia, Middle East and Africa. Along the way, Justin has had the opportunity to work in over 30 countries across four continents.
Prior to founding Tao and Ananda, Justin worked at Purpose, JE Austin, and Marakon. Most recently, Justin served as Senior Director of Strategy at Purpose, where he founded and led the Corporate practice. Prior to Purpose, Justin advised business, government and civil society leaders, including numerous heads of state, on strategies for economic growth and development as a Director at JE Austin. With Marakon, Justin advised executives of Fortune 500 companies in mergers and acquisition, market expansion, and global organization.
Justin graduated with an MPA/ID from Harvard Kennedy School and a Bachelor of Science in Economics and History from Duke University.
Who We Are
The Asia Foundation is a nonprofit international development organization committed to improving lives across a dynamic and developing Asia. Informed by six decades of experience and deep local expertise, our work across the region addresses five overarching goals—strengthen governance, empower women, expand economic opportunity, increase environmental resilience, and promote regional cooperation.
Tao Ventures is a strategy, activation, and coaching agency. We believe in the higher purpose and expanded possibility of a collective — that individuals can have a vision for change, but it takes others to make it reality. (Besides, it’s more fun in a group.) We work with governments, civil society leaders, mission driven businesses, and individuals across Asia to develop strategies for collective action and transformational change. Tao is a member of the Ananda Ventures global network.